Disney trades announcer for ... rabbit?

Deal sends Al Michaels to NBC for lost cartoon character

LOS ANGELES (MarketWatch) -- A 61-year-old sportscaster for a 79-year-old animated rabbit?

Such are the deals being made these days in Hollywood as new Walt Disney Co. (DIS : 26.68, -0.04, -0.1%) Chief Executive Robert Iger indicated that his company would be extending another olive branch within the entertainment community.  This time, Iger is trading "Monday Night Football" sportscaster Al Michaels to NBC Universal (GE :General Electric GE33.25, +0.33, +1.0%) for Oswald the Lucky Rabbit, a cartoon character that was the predecessor to Mickey Mouse.  It doesn't stop there, though, as Disney's ESPN gets the rights to broadcast Ryder Cup golf, extended Olympics highlights and various cross-promotion deals. 

Comments

[Blurp]

then again, sometimes even irony tags can't help

(but shouldn't this be in blockquotes now?)