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I would prefer not to bore you
(The following is a guest post by Brian Lamb, author of the weblog Abject Learning.)
If you've been following the symposium this far, it's unlikely I'm can offer you a distinctive analysis of Tronti. I've really enjoyed and learned a lot from reading the posts and comments this week but my theory discourse skills, never my strength, are presently in a derelict state. Yet I was drawn to make at least a tangential contribution to this process in part by the power of Bartleby, invoked by Jodi's Long Sunday post on Bartleby in Power which, as Jon notes, was a precursor to this symposium.
I harbour a long-time fascination with Melville's uncanny anti-hero--depending on when I've read the story it's struck me as a marvel of style (Melville writes a Poe story!), as an examination of writing itself, as a covert sci-fi representation of entropic forces dispersing human vitality into the void of cosmic heat-death, or a preview of how of most my favorite twentieth century fiction would eventually define itself.
And of course, there is the satire of capitalism in this "Story of Wall Street". And Bartleby himself as a figure of refusal. Though when I enjoy scenes of Bartleby generating chaos in the legal office my Marxist reading is more of the Groucho, Harpo and Chico variety...
In reading up for this symposium I'm embarrassed to admit how surprised I was by Bartleby's significance to the literary-critical left. Intrigued by Jody's examination of Zizek's reading, I learned that Bartleby has long been a standard bearer for Marxist literary critiques, such as Louise K. Barnett's "Bartleby as Alienated Worker"(1974), though the evident human concern of the lawyer-narrator of the story complicates the simple proletarian-parable, as does the fact that Bartleby refuses many things (food, to name one) besides work.
I started to print out and carry around instances of the school of Bartleby interpretation as I came across them. Over the course of time my dossier of articles (usually read during my hour-plus bus commute to work) got so thick as to be unmanageable, and the range of nuanced yet significant distinctions between readings by the likes of Deleuze and Agamben blurred into a caffeine-altered internal mosaic of riffs carrying varying degrees of polemic power.
I came to feel as confused and ineffectual as Melville's lawyer-narrator, and became increasingly convinced that my own re-interpretation would simply deepen the fog of obfuscated representation initiated by his account.
Around this time my dossier got even thicker, augmented by a printed copy of a recent special issue of Workplace: A Journal for Academic Labour (pdf). My interest in the issue was in part principled (focused as it was on "Academic Freedom & IP Rights in an Era of the Automation & Commercialization of Higher Education") and in part self-interested, as the articles were almost exclusively published by academics that work at my university (many of whom I work with personally), and the articles were largely critiquing programs and initiatives I am to varying degrees involved with in my day-to-day duties.
Disclosure: in case you haven't figured it out yet, I'm not a prof or a grad student. I'm a geek-for-hire dedicated to educational technology. So my reaction to the whole 'Digital Diploma Mill' critique is complicated. On the one hand, as someone who likes to think of himself as an advocate of open source, open content and a more humanistic approach to teaching and learning in higher education, the apparently tautological link of online communication to "automation & commercialization" comes close to fighting words. But whatever my quibbles with the analyses and characterizations, the subject matter more than suffices to get me brooding about the nature of my work.
Perhaps surprisingly, the piece that got me thinking most did not concern education technology at all. It was Changing Tastes: Coca-Cola, Water, and the Commercialization of Higher Education (pdf) by Sean Cook and Stephen Petrina -- a long saga detailing the disturbing linkages between a university's exclusivity contract with the Coca-Cola company and the concurrent removal or disabling of 44% (114 of 262) of the drinking fountains on campus. The facts in this affair are contentious, but more troubling than the withdrawal of public drinking water coincidental to a lucrative beverage deal (vending machines sprung up as fountains were taken off-line) was the patently absurd set of justifications given by diverse sources to explain why it was all happening. As detailed in the article, when Cook inquired why 17 of 18 fountains in the university's Faculty of Education building had been abruptly covered in clear plastic, he received a series of contradictory explanations, one following another as a previous account proved false. The initial explanation cited the safety of the building's water, hinting at lead contamination. This explanation was withdrawn when it was pointed out that the student cafeteria and coffee machines still used tap water, and that no warnings had been posted about drinking water from bathroom sink taps.
Soon after, Cook received an email from "another staff member":
Besides the old piping and horrible tasting water, the cleaning staff got tired of cleaning out fountains that had coffee dumped into them." Furthermore, "[W]hen the building was renovated, the pipes didn’t get redone!" Her message reiterated the widely held belief that the water was contaminated due to "old piping" and introduced the alternative explanation that the cleaning staff had grown tired of cleaning them. It is worth noting that in her view, preference also played a role i.e. that the cleaning staff, and those who employed them,preferred not to maintain fountains. [Emphasis in original] (99)
Reading this passage on my commute, with Bartleby on the brain, I was stopped cold. Here in the middle of an apparently unrelated article was the mantra of Melville's antihero placed into the mouths of workers mired at the bottom of the university's labour hierarchy. And the word was italicised, no less! Surely this was a coincidence too compelling to ignore?
For any reasonably clear-minded thinker, it would be easy to ignore. And advisable. But I'm clinging to the serendipity.
Cook and Petrina's account of the university's water-fountain/Coca-Cola deal is laden with frightening details. But perhaps none is so disturbing as the nature of the misinformation concerning the removal of fountains across multiple buildings (Cook details many other explanations offered). The authors of the piece take some pains to distance themselves from a straightforward "conspiracy theory" to explain the withdrawal of fountains, though that is exactly what they were accused of by the university's defenders (105). There is no evidence of an organized centrally managed campaign to eradicate free drinking water. What is clear in the article is how how overarching conditions (a need to reduce costs, and to increase revenues) set in motion certain actions, which then create perceptions that reinforce the trend (ie: most staff and students take the removal of water fountains as evidence of unsafe water in itself) in a broader context across the campus. People across the campus more or less independently co-construct the rationale. When Cook fills a bottle of water in order to have it independently tested (at his own expense, no contaminants were found), a fellow student advises "don't drink the water, dude." (101)
The final justification by administrators to moving to bottled water offered in Cook's article is "that they were simply responding to changing tastes." Or preferences, if you will.
Probably irrelevant aside: the building in question was built within a couple years of the publication of Tronti's "Strategy of Refusal." Whatever the state of society, back then in Canada it was a given that a public building would have readily accessible drinking fountains. A number of new buildings have been launched on campus in the past few years, and I have observed that it in each instance it is near impossible to find a drinking fountain, though there is invariably a Starbuck's (or something like that) on the ground floor. It's a small expression of how the balance of power is exercised amongst money, human values and needs, and the tattered remnants of the public good. And perhaps indicative of protean consumerism adapting more effectively to the conditions of post-modern society than the resistance to it. At an institution that is ostensibly defined by its critical thinkers, and that boasts its commitment to sustainability.
Our university only drank half as much soda (and bottled water and juice and...) from the Coca-Cola company as it promised to over the course of the exclusive agreement. "We could fill up the Empire Pool with Coke and we still wouldn't make it."
As penance, we will maintain the exclusive beverage arrangement for an additional couple years without the revenues. Other than a couple snarky pieces in the student newspaper, reaction of any kind to the whole affair on campus has been negligible.
One might tweak Tronti for unrelieved negativity. But a tall, cool glass of unadulterated refusal would really hit the spot sometimes.
By Brian | March 25, 2006 in Culture, Tronti | Permalink
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Brian,
The "preference" for not cleaning water fountains is truly serendipitous genius!
I did a post at my blog about the coke issue two months ago, quoting from a paper by Jagdip Singh, Jean E. Kilgore, Rama Jayanti, Kokil Agarwal and Ramadesikan Gandarvakottai published in the Journal of Public Policy and Marketing. My favorite quote from that article is this:
“A particularly troublesome aspect of pouring-rights contracts [contracts by soft drink companies that call for their monopolistic control over beverages] for parents and consumer advocates was the bonus incentives tied to soda sales (Kaufmann 2001). For example, Coke offered the schools a commission of 30% for each soft drink can sold compared with 15% for each noncarbonated drink sold (Day 2003). Higher commissions for soft drink sales coupled with bonus incentives for exceeding quotas resulted in many schools' initiating their own aggressive efforts to boost soft drink consumption on school premises. For example, in 1999, a widely publicized memo from a Colorado school administrator who signed himself "The Coke Dude" admonished the school district for not doing its fair share to attract more funds and offered prizes of $3,000, $15,000, and $25,000, respectively, to his elementary, middle, and high school principals. His memo read:
We must sell 70,000 cases of product … at least once during the first three years of the contract. If we reach this goal, your school allotments will be guaranteed for the next seven years…. If 35,439 staff and students buy one Coke product every other day for a school year, we will double the required quota. Here is how we can do it…. Allow students to purchase and consume vended products throughout the day…. I know this is "just one more thing from downtown," but the long-term benefits are worth it. (Bushey 1999, p. 1)”
Can we all say obesity epidemic? diabetes mellitus?
Anyway, I really liked this post!
Posted by: roger | Mar 25, 2006 4:42:53 PM
As did I. Not bored at all.
Bartleby tangent - it was the moniker of whoever wrote "Marx Beyond Midnight" (Midnight Notes (1985), the pdf here.
And, though about Melville, CLR James' Mariners, Renegades and Castaways: Herman Melville and the World We Live In.
Posted by: s0metim3s | Mar 25, 2006 5:34:38 PM
great post--maybe you'll make your Bartleby citation archive available at some point?
So, did the workers prefer not to clean the waterfountains or did the writers claim that the workers preferred not to clean them in order to get to do what they wanted (namely, eliminate the fountains)? I wasn't sure.
If the latter, then it fits with how I was thinking about Bartleby recently, namely, not as a person at all but as a copy-machine (xerox-esque); so, a person is replaced by a machine that can't do all the stuff that a person can and then becomes outmoded on its own and breaks down; the replacement of actual people by machines haunts the person who replaced them, haunts him so much that he fantasizes a narrative of his own absolution.
Sure, not Melville's story, but I prefer not to read it too orthodoxically....
Posted by: Jodi | Mar 25, 2006 7:10:34 PM
"The authors of the piece take some pains to distance themselves from a straightforward "conspiracy theory" to explain the withdrawal of fountains, though that is exactly what they were accused of by the university's defenders (105). There is no evidence of an organized centrally managed campaign to eradicate free drinking water. What is clear in the article is how overarching conditions (a need to reduce costs, and to increase revenues) set in motion certain actions, which then create perceptions that reinforce the trend (ie: most staff and students take the removal of water fountains as evidence of unsafe water in itself) in a broader context across the campus. People across the campus more or less independently co-construct the rationale."
More or less indeed. Why did the authors take such "pains" to distance themselves from that apparently unbearable accusation? And why do you say that there is no evidence, when there very clearly is? What is an "exclusivity contract with the Coca-Cola company", if not visible, tangible and actionable evidence of a conspiracy?
You say that "overarching conditions (a need to reduce costs, and to increase revenues) set in motion certain actions". Well, did those conditions set those actions in motion all on their own, like the wind rustling the trees? Did those "overarching conditions" manage that feat without any human agent making a decision to do x rather than y in order to achieve certain self-interested ends?
Of course not.
Powerful, identifiable human agents most certainly did institute certain actions in order to further what they perceived to be their interests. So why were critics of the administrators' policy so terrified of being called "conspiracy theorists"? And why did "the university's defenders" feel it would be a useful tactic to accuse those critics of "conspiracy theorising"?
"THE TERM ‘CONSPIRACY THEORY’
This phrase is among the tireless workhorses of establishment discourse. Without it, disinformation would be much harder than it is. “Conspiracy theory” is a trigger phrase, saturated with intellectual contempt and deeply anti-intellectual resentment. It makes little sense on its own, and while it’s a priceless tool of propaganda, it is worse than useless as an explanatory category."
http://www.911inquiry.org/Presentations/JameyHecht.htm
It was not "overarching conditions" that removed those drinking fountains, but namable individuals, in positions of real power, making decisions they need not necessarily have made but actually chose to make. Melville and Bartleby have nothing whatsoever to do with it.
Posted by: warszawa | Mar 25, 2006 8:20:53 PM
Roger -- thanks. I went looking for the post you refer to, and if anyone is interested it's at: http://limitedinc.blogspot.com/2006/01/enron-washington-post-oprah.html
s0metim3s - much appreciate both references. The James book is new to me, and definitely worth checking out.
Jodi - my interpretation of the cleaning staff's preferences (in the context of this article) is that their complaints may well have been fabricated by the anonymous emailer in question. It's possible the cleaners don't like coffee dumped in fountains, but the likelihood of that being a decisive factor in the removal of fountains strikes me as remote. I see that particular explanation as one of many poor rationales offered in the course of this saga.
And thanks for sharing your unorthodox narrative of absolution!
warszawa - I suppose my phrasing might be interpreted as precluding the agency of decision makers, which was not my intent. But I am more interested here in all of the people who do not have a material interest yet enlist themselves to support this process anyway (that's why I was cited the anonymous student who advised "don't drink the water, dude").
I based my statement on the conspiracy theory on two statements in the cited article:
"We do not believe that the participants that we met personally intentionally misrepresented themselves. It is reasonable to assume, however, that some of those responsible for selling more beverages understood the positive impact that diminished access to fountains would have on beverage sales, just as a number of students and professors had. Furthermore, the discrepancy between former UBC plant-operations director Paul Becker’s explanation for the "accidental" removal of ninety-seven fountains and the plumbers’ explanation certainly merits further investigation.
"We do not claim that this is part of a conspiracy theory. Conspiracies require a great amount of time and secrecy, both of which are in very short supply in public institutions. Furthermore, the accusation that a group of people has conspired is difficult to prove and easily dismissed as the product of an overly imaginative mind." (105)
"The absence of a conspiracy in many ways accentuates the troubling nature of the events that took place at UBC and the value- shift that is at their root. The parable of the emperor’s new clothes reminds us of the all-too-human capacity to overlook or be oblivious to unsubstantiated claims, especially those made by people in positions of authority. To question the claims made by those with authority over us risks creating a difficult dilemma. If the question leads one to believe that those in power have erred, or worse, acted unethically, we are left with two disagreeable options: we can do nothing and suffer a sense of guilt and powerlessness or we can take action and risk opprobrium and retribution. The least threatening course of action is to avoid the dilemma altogether by not questioning the claims of our superiors." (106)
Petrina and Cook do name names at various points where they feel they have grounds to. I see your point about 'conspiracy theory' being a hammer to discredit criticism, but my observation has been that both of these guys have been quite bold in terms of challenging the institution (on this and other issues).
Thanks for all the thoughtful comments, this has been fun.
Posted by: Brian | Mar 26, 2006 1:48:01 PM
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